Print School · Launch Math
The Launch Math Calculator
Not everyone on your list sees your launch. Enter each audience and the share that actually opens or views it — then we apply your conversion rate to who's left. Realistic beats hopeful.
Your realistic reach
Enter the number, then the % that truly opens or sees it. Rough numbers are fine — we pre-filled typical rates.
People you'll actually reach
0
Conversion rate
5%
0
projected launch-day buyers
from 0 people actually reached
04575100+
Kickstarter funding range: 45–75 buyers
Enter your numbers to see where you land.
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Hosting a live launch event instead? The math flips to roughly 1 : 1 — you need about as many people in the room as sales you want. Filling the room matters as much as building the list.
Print School
Estimates only. Reach % means the share of each audience that truly sees your launch (email open rate, story/post views, etc.). Numbers low? That's not a no — it's a nudge to warm your people up, or launch on Kickstarter with an honest goal.
